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Why Marketing?

15-Feb-2020 5:05 PM | Terry Stewart (Administrator)

Why a Marketing Committee?

We sit silently in depositions, in court and we do our jobs.  Our transcripts arrive at the client’s door via courier or mail without fanfare.  If we do a good job on a particularly difficult assignment, our reward is we get to do it again. 

In a nutshell, this is why we need a Marketing Committee.  We’ve been silent long enough and our silence is to our detriment.

Below are just two different pieces of marketing that have hit my inbox within the past 48 hours:

https://www.attorneyatwork.com/a-law-firm-guide-to-navigating-the-stenographer-shortage/

https://www.wbgo.org/post/court-reporting-program-starting-bloomfield-college

Regarding the stenographer shortage – it’s clear that our competitors are marketing themselves, and while I disagree with the content, this is done in a professional manner. 

On the other hand, Bloomfield College starting a reporting program is wonderful news.  One could even make the argument that NCRA’s marketing of the reporting shortage is in some small way responsible for Bloomfield College taking this on.

We all market each and every day we’re at work, from websites to transcript covers.  A great transcript is the perfect marketing tool, and now it’s time for our association to step up and do the same.

KyCRA needs to be represented at the KBA, the KJA, at the Louisville and Lexington Bar Association meetings and publications, at the paralegal annual convention.  

We need to be there as a professional association displaying who we are and what we do – and do well.  We need to speak up this time, not just sit there silently.  We need to be at the law schools, educating students on who we are and what we do.  We need to let high school students know that this tech heavy profession is out here.

We need to make Court Reporting and Captioning Week a big deal in our state. 

Like anything and everything though, this will cost money.  We have volunteers, we have enthusiasm and we have some good ideas, but what we don’t have is the funds to pay for KyCRA attending these conventions as vendors.

We have a membership of approximately 90 dues-paying members, meaning we bring in 8,500 to $9,000 per year.  My gut tells me there’s roughly 200 reporters making a living in Kentucky, with an average income of $50,000 per year (my blog post, my numbers).  This translates to reporting being a $10,000,000 business in our state, and our $9,000 budget represents less then 1/100th of 1 percent of that $10,000,000 going back to our profession. 

If you build it, they will come.  If we give back to this profession just a portion of what it’s given to us, it will thrive.


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